Marketing jobs 'growing more customer-centric'

The Chartered Institute of Marketing (CIM) has stated that customers are becoming ever more important in the world of marketing.

In response to this development, CIM has completely re-defined its definition of the role of marketing, mad.co.uk reports.

The new definition calls marketing "the strategic function that creates value by stimulating, facilitating and fulfilling customer demand".

Previously, the industry body had defined marketing as the "process responsible for identifying, anticipating and satisfying customer requirements profitably".

David Thorp, director of research and information at CIM, was quoted by mad.co.uk as saying: "Marketing has become more sophisticated - and yet its status with the customer and the rest of the business has never been lower.

"Complicating this is an increasing divide between the thoughts of academics and the experiences of practitioners."

Recently, Mr Thorp said that marketing firms should be aware of how important it is to provide proper training to members of their team.