Changing industry within marketing 'achievable'

Experienced marketers who wish to change the sector in which they are working have been advised that it is easier than they may think.

Clair Porteous, who is currently the head of marketing for Nuts and Loaded magazines, told utalkmarketing.com about how she made the shift from marketing in radio to online and then to magazines.

"Good marketing is good marketing. If you can demonstrate you have grasped the fundamentals - call to action, understanding your consumer and insight from research - then there's no reason why you can't change industries," she told the website.

She added that employers are impressed when candidates who are seeking marketing jobs can demonstrate how they have met objectives on past campaigns, as these skills are transferable to other companies and sectors.

In related recruitment news, an Ernst & Young survey recently indicated that 44 per cent of graduates are looking for training and development when job hunting.