Marketing Week Effectiveness Awards announced

Marks & Spencer (M&S) has been recognised for its commitment to sustainable and ethical consumerism.

The Green Campaigner of the Year award went to M&S as a result of the retail giant's ethical trading drive called 'Look behind the Label'.

Sponsored by the Chartered Institute of Marketing, the award was handed to M&S at the Marketing Week Effectiveness Awards held at the London Hilton on October 23rd.

Peter Standing, vice chairman of the institute, said that the M&S campaign is an excellent example of translating sustainability rhetoric into practice.

"We have to encourage marketers to realise what this means for their organisation's bottom line and this award - and M&S's campaign, are an excellent example."

According to Citigroup, the 'Look behind the label' campaign is the best-ever M&S campaign and has put pressure on other companies to commit to an ethical policy.