Business start-ups in need of 'reserve capital'

Small business start-ups should ensure they have a supply of reserve capital, it has been claimed.

According to comments by Adam Wayland, the editor of smallbusiness.co.uk, start-up companies should ensure the presence of such capital reserves as a way of safeguarding their survival during quieter periods.

Indeed, it was also noted that reserve capital may be more important with businesses whose trade is affected by seasonal fluctuations.

Mr Wayland has also offered a word of caution to those starting up their own business to ensure they are in posession of a robust plan for their business.

"It's no use assuming that the idea that you've got, or the product that you have, is going to take off," said Mr Wayland.

"You need to work out where there's a gap in the market and try and go for that area."

Smallbusiness.co.uk offers a number of facilities, including advice offered in formats such as tips and guides.